Planning the adverts: (U20: P2, P3, M2, D1) task 6
P2 (U20): Create a plan for a cross media advertising campaign in response to a client brief Group task (completed by: Mayan, Lexie, Joel and sonny) Purpose/concept P2 The purpose of our advert is to promote Phizzwizard, the new fizzy drink in order for it to be purchased by an audience. In order to make our drink stand out amongst others we are making our product engaging and eyechatching to our target audience. The concept of our advertising campaign for the drink is to show the target audience of 14-21 a new and exiting fizzy drink that is unlike all others. The element of our product is to make younger and older audiences enjoy the drink plus giving them the idea that it gives them enough energy to being advantaged at sport. We have used this concept to include a message of what our drink provides for it’s buyers. Sport is a wide ranged activity that some people enjoy or don’t enjoy. For our drink, we are using this sector of activity to allow all buyer...