Posts

Evaluate the adverts (U20: M3, D2) Task 8

Image
Learning Outcome 3 (U20): Be able to produce the planned media components. M3 (U20): Explain how the created media components comply with the codes and conventions of the media sectors. Slogan: We felt the slogan we used in our magazine "One sip is the extra hit" was extremely catchy, and extremely likely to find a place to be remembered in the consumers brain. Many soda brands use extremely catchy slogans within their whole marketing campaign, because they are proven to increase product awareness and the overall revenue created from the product. For example, Budweiser used the word "Whassup" in order to raise awareness for their campaign. This made the phrase known throughout England for the Budweiser beer, which raised the awareness and success of their advertising campaign. We used our slogan throughout every different media platform to maintain a consistent image throughout our campaign.  Whasssuppp!! Budweiser campaign photo (google images): Colour: For our mar...
Post a Comment
Read more

Creating the adverts (U20: P4, M2) Task 7

Image
 Creating the adverts (U20: P4, M2) task 7 P4: create production materials to be used in the original media product. (Group task) From the brief given to us by Phizzwizzard, we have been asked to create 3 different types of advertisement: billboard, magazine and storyboard. These 3 advertising campaigns all offer opportunity to target different consumers however allowing us to keep promoting the same message for our product. The theme throughout our advert is sports and the energy the drink gives in order to complete sports and physical acitivities. All out advertising campaigns will have our slogan " One sip can be the extra hit" which will be out USP throughout to identify our campaign amongst the other competitors. Billboard: Magazine advert: Feedback: https://docs.google.com/forms/d/e/1FAIpQLSftlSpM2wO3bFshi0zY_IAbaSB38FsF9H66Jw_zH04oZArk2Q/viewform?usp=sf_link M2 U20 -  Justify the choice of planned components by targeted media sector When planning our product and th...
Post a Comment
Read more

Planning the adverts: (U20: P2, P3, M2, D1) task 6

Image
P2 (U20): Create a plan for a cross media advertising campaign in response to a client brief Group task (completed by: Mayan, Lexie, Joel and sonny) Purpose/concept P2 The purpose of our advert is to promote Phizzwizard, the new fizzy drink in order for it to be purchased by an audience. In order to make our drink stand out amongst others we are making our product engaging and eyechatching to our target audience.  The concept of our advertising campaign for the drink is to show the target audience of 14-21 a new and exiting fizzy drink that is unlike all others. The element of our product is to make younger and older audiences enjoy the drink plus giving them the idea that it gives them enough energy to being advantaged at sport. We have used this concept to include a message of what our drink provides for it’s buyers.  Sport is a wide ranged activity that some people enjoy or don’t enjoy. For our drink, we are using this sector of activity  to allow all buyer...
Post a Comment
Read more