Creating the adverts (U20: P4, M2) Task 7

 Creating the adverts (U20: P4, M2) task 7


P4: create production materials to be used in the original media product.

(Group task)


From the brief given to us by Phizzwizzard, we have been asked to create 3 different types of advertisement:

billboard, magazine and storyboard. These 3 advertising campaigns all offer opportunity to target different consumers however allowing us to keep promoting the same message for our product. The theme throughout our advert is sports and the energy the drink gives in order to complete sports and physical acitivities. All out advertising campaigns will have our slogan "One sip can be the extra hit" which will be out USP throughout to identify our campaign amongst the other competitors.


Billboard:


Magazine advert:


Feedback:

https://docs.google.com/forms/d/e/1FAIpQLSftlSpM2wO3bFshi0zY_IAbaSB38FsF9H66Jw_zH04oZArk2Q/viewform?usp=sf_link


M2 U20 - Justify the choice of planned components by targeted media sector

When planning our product and the marketing for it, we had certain requirements to fulfil from our client brief. When choosing the colour scheme of our product, as well as the colour scheme for the marketing, we decided to base the product around mainly pink with hints of green. This is because these colours will apply to both genders, which will attract more customers towards the business. As well as this, Pink is a bright colour which will catch the eyes of potential customers when they drive past a billboard or see our drink in the store. 

We also wanted to bring attention towards and make the Strawberry laces stand out on our product. To put this into the design, we made the Strawberry laces writing in a colour that isn't seen anywhere else on the drink or billboards, in order to attract the eye of potential customers when they see the adverts. As well as this, we also highlighted the fact that its sports drink. We did this by implanting silhouettes of children playing sports in the corner. This will let customers know that our drink is eligible for all ages to drink, as well as having physical benefits when drinking it. 

Furthermore, our slogan "one sip can be the extra hit" is extremely simple, catchy, and easy to remember and understand for all ages. As well as this, the slogan emphasises the sports attributes that our drink beholds. The last two words shows how the drink can be the difference between winning and losing the game that you're playing. Lastly, we included a QR code on all of our adverts in order to attract more footfall on our social medias. This will give the customers a place to follow all the moves that the business is doing, as well as being the first to be updated about new information, which could include new drinks or campaigns coming out.










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