Job roles task 5 (P4 M2 D2 /U24)

P4 (U24): Explain the behaviours and attributes required for a specific job role

Social media manager

The behaviours and attributes of a Social media manager:

Leadership- a social media manager will need leadership because they will be the core of the task. they will need to designate what tasks everyone is doing and make important decisions. As well as this, if they have good leadership skills, they will be able to keep their team motivated and efficient when working so they can complete all of their tasks to the best quality possible.

planning and strategic skills- A social media manager will need to know how to meet the aims and objectives of his task. He can do this by creating certain plans and strategies that will benefit the brand and campaign the most. By doing this, they will have a contingency for anything that goes wrong therefore creating a back up plan for every wrong decision made.

Open minded and confident- A social Media manager needs to be open minded to new ideas and confident when taking risks. This is because there will always be new ideas being created and he will need to have a lot of confidence in what he's doing. As well as this, if he is confident, he can portray his trust in his plans to his clients when pitching, Therefore giving the clients belief in him.

Creative mindset- A social media manager needs to have a creative mindset in order to come up with the best possible plans, strategies and ideas in his social media posts. If he is creative, he will be able to come up with new and unique ways to make his clients satisfied with his work.

Have knowledge on the trends of the market- A social media manager needs to have lots of knowledge on the trends of Social media and online markets. He will be able to use his knowledge to gain his clients more followers and revenue from certain online streams of income, Therefore becoming a more successful social media manager.

Digital marketer

Behaviours and attributes of a digital marketer: 

Ability to Self-Start: Digital marketing is a field that offers freedom, so this is a very important attribute to keep yourself motivated and on track with what you are doing. Having the ability to self start allows a digital marketer to be responsible for managing their own time and projects. 

Flexibility and Adaptability:This is important for a digital marketer to have as they will needs ability to be willing to change and adapt because you will always have to be prepared to adapt new practices, update your skill set, keep up with industry demands and stay updated with the latest technologies. 

Passion for Learning : Lifelong learning is a  must-have quality for anybody interested in digital marketing, because the field is always evolving and the technology involved. This includes the passion for ; attending conferences, building a strong network with other digital marketing professionals, keeping updated with industry news, taking courses on important topics and learning new skills e.g web design and creation, copywriting, and statistics- allowing them to develop skills in order to carry out there duties.

Communication Skills:  Digital marketing is mainly based on communication of messages, building of relationships and trust which all need to be done using communication. This is key to have being a digital marketer as you will be able to take a message and display init to an audience in a clear and helpful well but also being interesting. Using communication to communicate ideas that make sense to other while entertaining and informing them.

Leadership and Management: It is essential that a digital marketer is able to lead and manage a team to make sure things get done properly and all aims and goals are completed on time which include giving out tasks, dividing up projects and making sure the team stays focused on the project all while keeping the client informed throughout the progress. 

Strategic and Analytical Thinking : Digital marketing is about taking a goal and thinking about how to help the client achieve that goal which requires the ability to analyse situations and opportunities to produce the best project. Being strategic and analytical will help a digital marketer see a clients current efforts and analyse its strengths and weaknesses in order to produce what the client is looking for.

Product manager

The behaviours and attributes required for a Product Manager

Communication skills - a Product Manager is required to have great communication skills as you need to meet people regularly and discuss the progress, as well as attending event and conferences in order to keep the product growing and adapting in perfect form.

Focus and Analytical skills - Focus is key for a Product Manager when they are collecting and analysing data, gathering and evaluating ideas and researching competitors. Focus allows the work to be done to the best ability and sufficiently so that the product can be made.

Leadership skills - Product Managers is a high up job role which needs go come with leadership skills. Good leadership skills allows effective control of everyone and allows inspiring colleges easy and successful. 

Time Management skills - Time management skills is so important for the Product Manager as they are the life cycle of the product so if deadlines aren't met then it the whole product may be effected. They also need to they include their communication and leadership skills to ensure that the rest of the staff meet their deadlines and manage their time efficiently.

Director

The behaviours and attributes required for a director.

Leadership skills:

Leadership skills are very important to have as a director as it is your vision that the movie will be about which means you need to be able to lead everyone to do the right tasks to make sure it comes out perfect. Leadership skills will allow you to be able to control the project and makes sure everything goes to plan which is why they are Important. The director must also be able to operate everything well as otherwise it could be very confusing and slow down the project which is why good  leadership skills are needed.

Time management skills:

A director needs to be able to manage his and the employees time well as otherwise deadlines won't be reached. It is important to get things done on time as a schedule adds structure to the directors vision and allows for different tasks to be completed quickly. Time management allows the director to take control of the project as you can plan to accomplish more tasks each day and more employees will start to listen to you if they see you have something planned out.

Communication skills:

Communication skills are important for directors as they can make sure that staff who are completing different tasks have done it right, Communication skills are also good as it gives the director the ability to hand out tasks easily to different people which makes the work rate go quicker as many people will know what they need to do. It is also important to communicate if anything major changes in the script or film then it is important everyone knows so no mistakes are made which is why it is important to have good communication skills as a director.

Flexibility:

It is important to be flexible when being director working on a movie as you will not have full control over the movie unless your funding it which is unlikely, therefore it is important to be flexible over certain things that may need to be changed such as scenes which are too violent, too offensive or even too mundane. A director needs to be able to be critical of his own work and stretch around the investors wishes to come to a compromise for the movie/project.

Creativity:

The director has to be creative because they need to make the project exciting to draw customers in which is why the movie can't be boring. Director have a very important job of bringing ideas or stories onto the big screen and they have to make it stand out from any others projects that are also releasing which is why this skill is very important for a director to have.

M2 (U24): Explain how personal behaviours and attributes affect career development opportunities within the media industry

Media and Public Relations Manager

The skills needed for this job include:

• Leadership
• Organisation
• Good punctuation
• Pitching skills
• Confidence
• Writing skills
• Good communication
• Ability to deal with stressful or bad situations 
• good getting messages across to the public

All of these skills will make an extremely successful Public relations manager, Especially leadership. You will need good leadership skills in this job role because you will need to guide junior employees who are new to the job. As well as this, you will be responsible for managing a Media and PR office. You will need good leadership skills to motivate your team in your office and keep everyone disciplined and in line.

It is also extremely helpful to have experience in this sector when job hunting. On this certain job, experience is a big factor when recruiting because they want to know they have someone that is guaranteed to be able to handle under pressure situations and will know what to do at every moment.

Public Relations is an industry where you can move up the ranks, develop your career and over time, increase your salary. For example, the salary for this job is £43,000 to £45,000 every year, however this will most likely increase over time. 

These skills and personal attributes will impact the success of the Public relations manager because it is vital that they are able to keep their employees under control while maintaining high levels of motivation and efficiency. This makes the leadership skill vital for extracting high quality results from the work being completed. As well as this, the public relations manager will need attributes such as being confident, pitching skills, and good communication skills in order to open up more opportunities for the PR firm, as well as being able to achieve higher benefits for his staff. This will lead to the staff achieving more rewards, therefore increasing motivation within the workspace.

Marketing Director/ Head of marketing

Skills required to be successful at this job:

• interpersonal skills
• good punctuational and written communication skills
• strategic and good with numbers 
• creativity 
• know how to influence a certain crowd and make an impact
• teamwork
• organised
• sharp
• good with computers and technology

All of these skills will make anyone that is in the marketing industry successful in many ways. For example, Someone in marketing needs to be able to plan a strategy and stay organised and sharp throughout the whole process of building the strategy and carrying it out. This will give them access to making quick and low risk decisions that will benefit the business on a regular basis. Therefore making them more successful.

Teamwork is another skill that is highly rooted for when recruiting in this sector. This is because in this job, you will nearly always be working with other people in order to create the highest quality piece of marketing possible.

The salary for this job is estimated to be roughly £60,000 to £70,000. this is quite a high and developed salary compared to what other businesses are offering, however to get the job, you will need to be highly qualified and have previous experience with in the industry. The longer you have this job, its extremely likely that the salary will increase with it, depending how well you are doing the job as well. 

These skills and personal attributes will have a big impact on the success of the marketing manager because it is vital that he is good with large numbers, as well as creating business strategies. This attribute will open up certain doors to success in the marketing industry. This is because if one of his campaigns is very successful, certain business may want to hire his team to create campaigns for new projects which will catch the eye of many potential customers of the brand. As well as this, The marketing manager needs to be extremely creative, as well as be able to think outside the box. This is because the manager will need to always be alert of thinking of new ways to attract customers. This could be by using new technology, as well as unique colours or slogans which will find a place in the consumers brain which they will never forget. This has been done in certain campaigns by "John Lewis" in their Christmas adverts which now play a huge part in the celebrations of the event. Many people wait all year round looking forward to the next "John Lewis" advert to release.

D2 (U24): Explain the importance of etiquette when working on a media production

Etiquette is the 'code' of polite behaviour and punctuation in conversation. For example, "respect" and "good manners" is a type of etiquette. 

If you were a Public Relations manager, Etiquette would be extremely important in order to be successful and unique. This is because this job is all about maintaining a strong reputation and good ettiequte is a huge factor in that. 

As well as this, because they will be in charge of an office with a team of employees, they will need to emphasise the importance of etiquette to their team. This will mean that they will always need to speak extremely well, use polite vocabulary and extremely respectful body language to their coworkers and clients. 

Etiquette is also important in this job role because it shows that you are extremely professional and will improve the communication throughout the whole business operation. This will attract many clients towards the businesses service, therefore increasing success and development with in the job. It also improves the whole experience for the clients because they will feel more welcome and respected if their public relations team treat them well and use kind and nurturing punctuation around them. This will make the business eligible to build a rapport with their clients, therefore increasing the chance of returning and loyal customers, as well as improving the reputation of the public relations firm.

Additionally, Etiquette is everywhere in todays society and without it, everyone would treat each other like animals. Because of etiquette, it enables many people to build relationships and contacts around the world which makes a good reputation extremely important. This increase the use of public relations firms around the globe, therefore increasing the demand and number of job roles available in this industry. There are Many types of clients PR firms have; these include Celebrities, businesses, schools, governments and many communities around the world.

Respect is extremely important for a public relations manager because they have to present themselves in a way that shows how they will represent their clients.