success stories (U24/D1) task 3

D1 (U24): Discuss how successful media concepts have been positively exploited across multiple media industries



YouTube

Youtube:

Youtube is a streaming platform which contains everything from funny and enthusiastic videos to sharp interesting documentaries. it is accessible globally all over the world. All you need to use it is a device which has the internet. This could be anything from a Smartphone to a Laptop. As well as this, it is free to use, however their is an option to pay £11.99 a month in order to save and download videos, watch all the videos ad- free and get the new Youtube music app which allows you to listen to many songs and artists uninterrupted.

On Youtube, there is an insane amount of content available online and on all platforms for every type of audience. The variety of videos on YouTube is insane. There is videos for everyone to enjoy and there is something for everyone on Youtube. Youtube have targeted certain audiences by creating a recommended section of videos for all YouTube users. For example, of you have been watching many videos on sport recently, in your recommended box, will be the latest videos about certain sports that you enjoy watching.


 In 2018, Youtube had 1.8 billion users. This has increased to 2 billion in 2020 and in an average month for YouTube, eight out of ten 18 to 49 year olds use YouTube regularly. This is proof to show that YouTube is one of, if not the biggest platform in the world. It is used in schools for education, in offices to explore certain ideas and at home for entertainment. This allows the new generations to be built into a society where Youtube is an essential place on the internet. This leads to Youtube being able to expand their following, as well as the amount of revenue they can create through advertisement.

 Youtube is accessible on nearly all devices; practically any device that has the internet. These include all apple devices, all smartphones, all tablets, all laptops, smart TVs, amazon fire sticks, Apple TVs and even games consoles. This allows Youtube to reach so many people worldwide and allows them to grow their brand even further into one of the most well known and used brands in the world. Because of there large audience, They are able to bring in Billions in revenue every year through advertisement. From the use of all of these platforms, YouTube has grown the use of their website to almost 2 billion users and will most likely increase in the future. As well as this, YouTube is a cross-media concept which will create different platforms for different types of viewers to use. For example, Many children would use a tablet to watch their favourite Youtube videos. This is because they are not old enough to have a Smartphone, therefore their parents may supply them with a Tablet in order to play their favourite games and have something to entertain them. On the other hand, watching YouTube on a Laptop/Computer will appeal more to adults or students. This is because they tend to spend most of their days working on one, which makes YouTube extremely accessible to access when sitting in a lesson, or on a lunch break at work.

Youtube reaches many of its audiences through different platforms and a variety of videos on their website. There are videos for everyone to enjoy, For example, the elderly can watch orchestras perform their favourite pieces of music, and the younger generation can watch videos about gaming. This emphasises the variety of videos there are on Youtube. As well as this, Youtube is available on many different platforms which makes it a lot easier for anyone to watch their videos from anywhere in the world. This allows YouTube to reach many more types of audiences around the world, therefore increasing the amount of revenue they can create through advertisement and affiliate marketing.

Youtube advertise a lot over social media and the internet because that is where most of their audience is. This allows them to concentrate on creating and emphasising the right message to give out to their target audience. Because there is mostly young adults and teenagers on social media, this type of advertisement doesn't reach al types of users. Because of this Youtube tend to be used in the news and many articles for information. This allows other types of users to access Youtube and become aware of the brand and how they operate, therefore reaching all types of users. 

Both Smart TVs and Amazon fire-sticks benefit Youtube because they are both platforms that Youtube can use to display their brand and videos. This will allow Youtube to increase and grow the number of users they have, therefore increasing their overall number of users and revenue from advertisement. 

Alexa and Echo can both be used in conjunction with it. This is because they have instructions to use Youtube to play some types of music upon request. For example if you told Alexa to give you a tutorial or a song, she may use Youtube to find the perfect example of what to give you. This is very good for Youtube because it is another platform that their users can use to access the content. 

Every year Youtube create a global video called Youtube rewind where they select a group of famous celebrities and you tubers to feature in their video. This brings a lot of interest and attention towards Youtube, therefore increasing the number of users and viewers Youtube have. This will allow them to increase the number of revenue they receive from Advertisement. 


Furthermore, Youtube also have different varieties of videos for different audiences. For example, these include Youtube Kids, Vloggers, Tutorials, and Gamers. This attracts huge audiences towards Youtube. A prime example would be Pewdiepie. He is a vlogger and gamer who has over 100 million subscribers! His content will appeal to such a large variety of people because he is extremely comedic and loves to interact with his viewers. As well as this, Youtube is used to livestream certain events, as well as people playing games. For example, a streamer called Adin Ross broadcasts livestreams of himself, as well as famous rappers and celebrities talking, or playing games on playstation. This appeals to a younger audience because they are the people that video games are aimed towards, as well as many young people use video games as a hobby, or distraction from the struggles of life. 

As well as this, YouTube have an extremely smart algorithm which provides the viewers with a custom playlist with certain videos they recommend you to watch, based on your interests.





This is an example of a video from Adin Ross' Youtube channel (taken from Youtube):




This is a graph of Youtube's revenue over the past 17 years (taken from Google images):

YouTube Revenue and Usage Statistics (2020) - Business of Apps

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